@font-face{font-family:ZIF Heebo;font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/zif/heebo-hebrew.woff2) format("woff2");unicode-range:U+0307-0308,U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}@font-face{font-family:ZIF Heebo;font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/zif/heebo-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+20AC,U+2122,U+2212,U+2215}@font-face{font-family:ZIF Barlow Condensed;font-style:normal;font-weight:700;font-display:swap;src:url(../fonts/zif/barlow-condensed-700-latin.woff2) format("woff2")}@font-face{font-family:ZIF Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/zif/inter-latin.woff2) format("woff2")}.zif-case{--zif-graphite: #202124;--zif-orange: #FF4D16;--zif-white: #F5F5F2;--zif-paper: #FFFFFF;--zif-ink-soft: #55575C;--zif-mist: #B9BAB6;--zif-rule-light: rgba(32, 33, 36, .18);--zif-rule-dark: rgba(245, 245, 242, .22);--zif-he: "ZIF Heebo", var(--font-primary);--zif-en: "ZIF Inter", Arial, sans-serif;--zif-en-display: "ZIF Barlow Condensed", "Arial Narrow", Arial, sans-serif;--zif-label: "ZIF Inter", "ZIF Heebo", var(--font-primary);--zif-gutter: 20px;--zif-space: 72px;--zif-gap: 48px;--zif-skew: -16deg;--zif-ease: cubic-bezier(.2, .7, .2, 1);--zif-size-hero: clamp(2.5rem, 1.571rem + 3.81vw, 5rem);--zif-size-h2: clamp(1.875rem, 1.457rem + 1.714vw, 3rem);--zif-size-sub: clamp(1.375rem, 1.236rem + .571vw, 1.75rem);--zif-size-lead: clamp(1.1875rem, 1.118rem + .286vw, 1.375rem);--zif-size-body: clamp(1rem, .954rem + .19vw, 1.125rem);direction:rtl;text-align:right;background:var(--zif-white);color:var(--zif-graphite);font-family:var(--font-primary);font-size:var(--zif-size-body);line-height:calc(1em + 10px);overflow:clip}@media(min-width:768px){.zif-case{--zif-gutter: 32px;--zif-space: 104px;--zif-gap: 64px}}@media(min-width:1024px){.zif-case{line-height:calc(1em + 11px)}}@media(min-width:1200px){.zif-case{--zif-gutter: clamp(64px, 5.5vw, 96px);--zif-space: 144px;--zif-gap: 96px}}.zif-case *,.zif-case *:before,.zif-case *:after{box-sizing:border-box}.zif-case :where(h1,h2,h3,p,figure,ol,ul,dl,dd,fieldset,legend,table,caption){margin:0;padding:0}.zif-case :where(ol,ul){list-style:none}.zif-case :where(fieldset){border:0;min-width:0}.zif-case :where(img,svg){display:block;max-width:100%}.zif-case :where(img){height:auto}.zif-case :where(a){color:inherit}.zif-case :where(a,button,input):focus-visible{outline:3px solid var(--zif-focus, var(--zif-graphite));outline-offset:3px}.zif-case:not(.zif-js) [data-zif-needs-js]{display:none!important}.zif-latin{unicode-bidi:isolate}.zif-case :where(p,li,dd,dt,figcaption,span)>.zif-latin{font-family:var(--zif-en)}.zif-case :where(.zif-h2,.zif-hero__title,.zif-statement,.zif-position__text,.zif-message__he,.zif-news__title) 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var(--zif-rule-light);--zif-soft: var(--zif-ink-soft);--zif-kick: var(--zif-ink-soft);--zif-focus: var(--zif-graphite)}.zif-section--dark{background:var(--zif-graphite);color:var(--zif-white);--zif-rule: var(--zif-rule-dark);--zif-soft: var(--zif-mist);--zif-kick: var(--zif-orange);--zif-focus: var(--zif-orange)}.zif-section--orange{background:var(--zif-orange);color:var(--zif-graphite);--zif-rule: rgba(32, 33, 36, .4);--zif-soft: var(--zif-graphite);--zif-kick: var(--zif-graphite);--zif-focus: var(--zif-graphite)}.zif-kicker{font-family:var(--zif-label);font-weight:600;font-size:.8125rem;line-height:1.25rem;color:var(--zif-kick)}.zif-h2{font-family:var(--zif-he);font-weight:800;font-size:var(--zif-size-h2);line-height:calc(1em + 8px);text-wrap:balance}.zif-head{display:grid;gap:16px}.zif-lead{max-width:34em;font-size:var(--zif-size-lead);line-height:calc(1em + 11px);text-wrap:pretty}.zif-eyebrow{font-family:var(--zif-he);font-weight:800;font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-note{max-width:46em;margin-top:var(--zif-gap);padding-top:16px;border-top:1px solid var(--zif-rule);font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-case figcaption{font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-tag{display:inline-block;padding:3px 8px;border:1px solid currentColor;border-radius:2px;font-family:var(--zif-label);font-weight:600;font-size:.75rem;line-height:1.125rem;white-space:nowrap;vertical-align:middle}.zif-tag--checked{background:var(--zif-white);border-color:var(--zif-white);color:var(--zif-graphite)}.zif-tag--hypothesis{border-style:dashed}.zif-tag--solid{background:var(--zif-orange);border-color:var(--zif-orange);color:var(--zif-graphite)}.zif-arrow{flex:none;transition:transform .25s var(--zif-ease)}:is(.zif-strategy__top,.zif-naming__top,.zif-logo__top,.zif-color__top,.zif-type__top,.zif-graphic__top,.zif-product__top,.zif-campaign__top,.zif-digital__top,.zif-scope__top){display:grid;gap:24px;margin-bottom:var(--zif-gap)}@media(min-width:1024px){:is(.zif-strategy__top,.zif-naming__top,.zif-logo__top,.zif-color__top,.zif-type__top,.zif-graphic__top,.zif-product__top,.zif-campaign__top,.zif-digital__top,.zif-scope__top){grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:end}}.zif-toggle,.zif-filter__button{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:0 16px;border:1.5px solid currentColor;border-radius:0;background:transparent;color:inherit;font-family:var(--zif-he);font-weight:800;font-size:1rem;line-height:1.5rem;cursor:pointer}.zif-toggle__box,.zif-filter__button:before{content:"";flex:none;width:16px;height:16px;border:2px solid currentColor}.zif-toggle[aria-pressed=true],.zif-filter__button[aria-pressed=true]{background:var(--zif-graphite);border-color:var(--zif-graphite);color:var(--zif-white)}.zif-toggle[aria-pressed=true] .zif-toggle__box,.zif-filter__button[aria-pressed=true]:before{background:var(--zif-orange) linear-gradient(var(--zif-orange),var(--zif-orange));border-color:var(--zif-white);box-shadow:inset 0 0 0 2px var(--zif-graphite)}.zif-button{display:inline-flex;align-items:center;gap:12px;min-height:56px;padding:0 28px;background:var(--zif-graphite);color:var(--zif-white)!important;font-family:var(--zif-he);font-weight:800;font-size:1rem;line-height:1.5rem;text-decoration:none;transition:background-color .25s}.zif-button:hover{background:#000}.zif-button:hover .zif-arrow{transform:translate(-5px)}.zif-link{display:inline-flex;align-items:center;min-height:44px;font-family:var(--zif-he);font-weight:800;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px}.zif-shot{min-width:0}.zif-shot__link{position:relative;display:block;overflow:hidden;background:#d9d9d4}.zif-shot__link img{width:100%;transition:transform .7s var(--zif-ease)}.zif-shot__zoom{position:absolute;inset-inline-end:12px;bottom:12px;display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:0 14px;background:var(--zif-white);color:var(--zif-graphite);font-family:var(--zif-he);font-weight:800;font-size:.875rem;line-height:1}.zif-shot figcaption{padding-top:10px}@media(hover:hover){.zif-shot__link:hover img{transform:scale(1.015)}}.zif-breadcrumb{background:var(--zif-graphite)}.zif-breadcrumb .project-breadcrumb{padding-block:14px 0}.zif-breadcrumb .project-breadcrumb__inner{width:min(100% - (var(--zif-gutter) * 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.zif-line:nth-child(2){color:var(--zif-orange)}.zif-hero__support{max-width:26em;font-size:var(--zif-size-lead);line-height:calc(1em + 11px);text-wrap:pretty}.zif-hero__scroll{display:inline-flex;align-items:center;gap:10px;width:fit-content;min-height:44px;margin-top:8px;padding-block:8px;border-bottom:2px solid var(--zif-orange);font-family:var(--zif-he);font-weight:800;font-size:1rem;line-height:1.5rem;text-decoration:none}.zif-hero__scroll svg{transition:transform .25s var(--zif-ease)}.zif-hero__scroll:hover svg{transform:translateY(4px)}.zif-hero__visual{grid-area:visual;position:relative;z-index:1;overflow:hidden}.zif-hero__visual img{width:100%;aspect-ratio:1 / 1;object-fit:cover;object-position:50% 12%}.zif-hero__visual figcaption{position:absolute;bottom:12px;left:12px;padding:4px 10px;background:var(--zif-graphite);color:var(--zif-white);font-size:.75rem;line-height:1.125rem}.zif-hero__cut,.zif-hero__slash{grid-area:visual;position:relative;z-index:2;align-self:start;pointer-events:none;transform-origin:100% 50%}.zif-hero__cut{height:120px;margin-top:-120px;background:var(--zif-graphite);transform:skewY(-7deg)}.zif-hero__slash{height:14px;margin-top:12px;background:var(--zif-orange);transform:skewY(-7deg) scaleY(var(--zif-slash-scale, 1))}@media(min-width:1024px){.zif-hero{grid-template-columns:46% 54%;grid-template-areas:"copy visual";min-height:clamp(580px,calc(100svh - 190px),max(820px,44vw))}.zif-hero__copy{gap:24px;padding:64px var(--zif-gutter) 64px 96px}.zif-hero__title{line-height:calc(1em + 8px)}.zif-hero__visual img{position:absolute;inset:0;height:100%;aspect-ratio:auto;object-position:40% 22%}.zif-hero__cut,.zif-hero__slash{grid-area:auto;align-self:stretch;position:absolute;top:0;bottom:0;height:auto;margin:0;transform-origin:50% 0}.zif-hero__cut{left:54%;width:34%;transform:skew(var(--zif-skew));transform-origin:0 0}.zif-hero__slash{left:calc(54% + 20px);width:30px;transform:skew(var(--zif-skew)) scaleX(var(--zif-slash-scale, 1))}}@media(prefers-reduced-motion:no-preference){.zif-hero__slash{animation:zif-slash-y .9s cubic-bezier(.77,0,.18,1) both}.zif-hero__copy>*{animation:zif-rise .6s var(--zif-ease) both;animation-delay:calc(.42s + var(--zif-i, 0) * .07s)}.zif-hero__copy>:nth-child(2){--zif-i: 1}.zif-hero__copy>:nth-child(3){--zif-i: 2}.zif-hero__copy>:nth-child(4){--zif-i: 3}.zif-hero__visual img{animation:zif-settle 1.1s var(--zif-ease) both}@media(min-width:1024px){.zif-hero__slash{animation-name:zif-slash-x}}}@keyframes zif-slash-y{0%{transform:skewY(-7deg) scaleY(90)}to{transform:skewY(-7deg) scaleY(1)}}@keyframes zif-slash-x{0%{transform:skew(var(--zif-skew)) scaleX(84)}to{transform:skew(var(--zif-skew)) scaleX(1)}}@keyframes zif-rise{0%{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}@keyframes zif-settle{0%{transform:scale(1.07)}to{transform:none}}.zif-overview__grid{display:grid;gap:40px;margin-top:var(--zif-gap)}.zif-overview__grid>div{display:grid;gap:12px;align-content:start}.zif-statement{position:relative;max-width:20em;padding-inline-start:28px;font-family:var(--zif-he);font-weight:800;font-size:clamp(1.375rem,1.05rem + 1.33vw,2.25rem);line-height:calc(1em + 8px);text-wrap:balance}.zif-statement:before{content:"";position:absolute;inset-inline-start:6px;top:.15em;width:9px;height:calc(100% - .3em);background:var(--zif-orange);transform:skew(var(--zif-skew))}.zif-meta{display:grid;margin-top:var(--zif-gap);border-top:1px solid var(--zif-rule)}.zif-meta>div{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding-block:16px;border-bottom:1px solid var(--zif-rule)}.zif-meta dt{font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-meta dd{font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.625rem}.zif-index{display:grid;gap:8px;margin-top:40px}.zif-index ol{display:flex;flex-wrap:wrap}.zif-index li{display:inline-flex;align-items:center}.zif-index li:not(:last-child):after{content:"";width:2px;height:18px;margin-inline:14px;background:var(--zif-orange);transform:skew(var(--zif-skew))}.zif-index a{display:inline-flex;align-items:center;justify-content:center;min-width:44px;min-height:44px;font-family:var(--zif-he);font-weight:800;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:5px}.zif-index a:hover{text-decoration-thickness:3px}@media(min-width:768px){.zif-meta{grid-template-columns:repeat(3,minmax(0,1fr));column-gap:32px;border-top:0}.zif-meta>div{display:grid;gap:4px;justify-content:start;padding-block:16px 0;border-bottom:0;border-top:1px solid var(--zif-rule)}}@media(min-width:1024px){.zif-overview>.zif-shell{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:32px}.zif-overview>.zif-shell>*{grid-column:1 / -1}.zif-overview .zif-head{grid-column:1 / span 7}.zif-overview .zif-meta{grid-column:9 / -1;grid-row:1;align-self:end;grid-template-columns:minmax(0,1fr);margin-top:0;border-top:1px solid var(--zif-rule)}.zif-overview .zif-meta>div{display:flex;justify-content:space-between;padding-block:12px;border-top:0;border-bottom:1px solid var(--zif-rule)}.zif-overview__grid{grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:end}}.zif-position{display:grid;gap:16px;padding-top:20px;border-top:1px solid var(--zif-rule)}.zif-position .zif-eyebrow{display:flex;flex-wrap:wrap;align-items:center;gap:12px}.zif-position .zif-tag{color:var(--zif-white)}.zif-position__text{max-width:14em;font-family:var(--zif-he);font-weight:800;font-size:clamp(2rem,1.26rem + 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.zif-clear__diagram{opacity:1}.zif-clear__zone{position:absolute;inset:0;border:2px dashed var(--zif-orange)}.zif-clear__zone:after{content:"";position:absolute;inset:var(--zif-pad-y) var(--zif-pad-x);border:1px solid rgba(32,33,36,.45)}.zif-clear__module{position:absolute;display:grid;place-items:center;width:var(--zif-pad-x);height:var(--zif-pad-y);background:repeating-linear-gradient(116deg,rgba(255,77,22,.55) 0 2px,transparent 2px 9px)}.zif-clear__module--tr{top:0;right:0}.zif-clear__module--bl{bottom:0;left:0}.zif-clear__diagram b{padding:1px 6px;background:var(--zif-paper);color:var(--zif-graphite);font-family:var(--zif-en);font-weight:600;font-size:.75rem;line-height:1.125rem}.zif-clear__i{position:absolute;top:var(--zif-pad-y);bottom:var(--zif-pad-y);left:var(--zif-i-left);display:grid;place-items:center;width:var(--zif-i-width);outline:2px solid var(--zif-orange);outline-offset:-1px}.zif-clear__i b{background:var(--zif-orange);font-size:.875rem}.zif-clear__legend{display:grid;gap:4px;padding:16px;border-top:1px solid var(--zif-rule)}.zif-logo__pair{display:grid;gap:24px;margin-top:24px}.zif-logo__inverse{display:grid;grid-template-rows:1fr auto}.zif-logo__tile{display:grid;place-items:center;min-height:220px;padding:12% 14%;background:var(--zif-graphite)}.zif-logo__tile img{width:100%}.zif-logo__inverse figcaption{padding-top:10px}.zif-rules{display:grid;gap:16px;margin-top:var(--zif-gap)}.zif-rules ol{display:grid;counter-reset:zif-rule;border-bottom:1px solid var(--zif-rule)}.zif-rules li{display:flex;gap:16px;align-items:baseline;padding-block:14px;border-top:1px solid var(--zif-rule);counter-increment:zif-rule;font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.625rem}.zif-rules li:before{content:counter(zif-rule,decimal-leading-zero);font-family:var(--zif-en);font-weight:600;font-size:.8125rem;color:var(--zif-soft)}@media(min-width:700px){.zif-rules ol{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:32px}}@media(min-width:900px){.zif-logo__pair{grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:32px}}@media(min-width:1024px){.zif-rules{grid-template-columns:minmax(0,3fr) minmax(0,9fr);gap:32px}}.zif-color__system{display:grid;gap:24px}.zif-swatches{display:grid;gap:12px;align-content:start}.zif-swatches legend{margin-bottom:14px}.zif-swatch{position:relative;display:grid;grid-template-columns:72px minmax(0,1fr) auto;grid-template-areas:"chip name state" "chip hex state";column-gap:16px;align-items:center;min-height:98px;padding:12px;border:1.5px solid var(--zif-rule);cursor:pointer}.zif-swatch input{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:pointer}.zif-swatch__chip{grid-area:chip;width:72px;height:72px;border:1px solid var(--zif-rule-light)}.zif-swatch__name{grid-area:name;align-self:end;font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.625rem}.zif-swatch__hex{grid-area:hex;align-self:start;font-family:var(--zif-en);font-weight:600;font-size:.9375rem;line-height:1.5rem;color:var(--zif-soft);text-align:right}.zif-swatch__state{grid-area:state;display:none;align-items:center;gap:6px;padding:4px 10px;background:var(--zif-graphite);color:var(--zif-white);font-family:var(--zif-he);font-weight:800;font-size:.875rem;line-height:1.3125rem}.zif-swatch input:checked~.zif-swatch__state{display:inline-flex}.zif-swatch input:checked~.zif-swatch__chip{outline:3px solid var(--zif-graphite);outline-offset:3px}.zif-swatch input:focus-visible~.zif-swatch__name{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:5px}.zif-swatch:has(input:checked){border-color:var(--zif-graphite);box-shadow:inset 0 0 0 1.5px var(--zif-graphite)}.zif-swatch:has(input:focus-visible){outline:3px solid var(--zif-graphite);outline-offset:3px}.zif-preview{display:grid;grid-template-rows:auto 1fr auto;gap:12px;min-height:300px;padding:20px;background:var(--zif-graphite);color:var(--zif-white);transition:background-color .35s,color .35s}.zif-preview__label{font-family:var(--zif-he);font-weight:800;font-size:.875rem;line-height:1.3125rem}.zif-preview__logo{display:grid;place-items:center;padding:6% 10%}.zif-preview__mark{width:min(100%,600px)}.zif-preview__text{font-size:.875rem;line-height:1.3125rem}.zif-preview__mark--dark,.zif-preview__text--orange,.zif-preview__text--white{display:none}.zif-color:is([data-zif-color=orange],:has(input[value=orange]:checked)) .zif-preview{background:var(--zif-orange);color:var(--zif-graphite)}.zif-color:is([data-zif-color=white],:has(input[value=white]:checked)) .zif-preview{background:var(--zif-white);color:var(--zif-graphite);box-shadow:inset 0 0 0 1px var(--zif-rule-light)}.zif-color:is([data-zif-color=orange],[data-zif-color=white],:has(input[value=orange]:checked),:has(input[value=white]:checked)) :is(.zif-preview__mark--light,.zif-preview__text--graphite){display:none}.zif-color:is([data-zif-color=orange],[data-zif-color=white],:has(input[value=orange]:checked),:has(input[value=white]:checked)) .zif-preview__mark--dark{display:block}.zif-color:is([data-zif-color=orange],:has(input[value=orange]:checked)) .zif-preview__text--orange{display:block}.zif-color:is([data-zif-color=white],:has(input[value=white]:checked)) .zif-preview__text--white{display:block}.zif-color__notes{display:grid;gap:48px;margin-top:var(--zif-gap)}.zif-contrast{display:grid;gap:14px}.zif-contrast ul{border-top:1px solid var(--zif-rule)}.zif-contrast li{display:grid;grid-template-columns:48px minmax(0,1fr) auto;grid-template-areas:"chip pair ratio" "chip use use";gap:0 16px;align-items:center;padding-block:12px;border-bottom:1px solid var(--zif-rule)}.zif-contrast__chip{grid-area:chip;display:grid;place-items:center;width:48px;height:48px;border:1px solid var(--zif-rule-light);font-family:var(--zif-en);font-weight:600;font-size:1.375rem;line-height:1}.zif-contrast__pair{grid-area:pair;font-family:var(--zif-he);font-weight:800}.zif-contrast__ratio{grid-area:ratio;font-family:var(--zif-en);font-weight:600}.zif-contrast__use{grid-area:use;font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-metal{display:grid;grid-template-columns:112px minmax(0,1fr);gap:16px;align-items:center}.zif-metal img{width:112px;aspect-ratio:1;object-fit:cover}.zif-metal figcaption{display:grid;gap:4px}.zif-metal strong{font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.625rem;color:var(--zif-graphite)}@media(min-width:1024px){.zif-color__system{grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:32px}.zif-preview{min-height:100%;padding:28px}.zif-color__notes{grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:start}.zif-metal{margin-top:35px}}.zif-roles{display:grid;gap:14px}.zif-roles ul{border-top:1px solid var(--zif-rule)}.zif-roles__item{display:grid;grid-template-columns:72px minmax(0,1fr);grid-template-areas:"glyph font" "glyph name" "glyph use";column-gap:16px;align-items:center;padding-block:18px;border-bottom:1px solid var(--zif-rule)}.zif-roles__glyph{grid-area:glyph;font-size:2.75rem;line-height:1;color:var(--zif-orange)}.zif-roles__item--1 .zif-roles__glyph{font-family:var(--zif-he);font-weight:800}.zif-roles__item--2 .zif-roles__glyph{font-family:var(--zif-he);font-weight:400}.zif-roles__item--3 .zif-roles__glyph{font-family:var(--zif-en-display);font-weight:700;text-transform:uppercase}.zif-roles__item--4 .zif-roles__glyph{font-family:var(--zif-en);font-weight:400}.zif-roles__font{grid-area:font;font-family:var(--zif-en);font-weight:600;text-align:right}.zif-roles__name{grid-area:name;font-family:var(--zif-he);font-weight:800}.zif-roles__use{grid-area:use;color:var(--zif-soft)}.zif-specimen{--zif-rule: var(--zif-rule-light);--zif-soft: var(--zif-ink-soft);--zif-focus: var(--zif-graphite);margin-top:var(--zif-gap);background:var(--zif-white);color:var(--zif-graphite)}.zif-specimen__bar{align-items:end;padding:16px 20px}.zif-specimen__controls{display:flex;flex-wrap:wrap;gap:14px 24px;align-items:end}.zif-seg legend{margin-bottom:6px;font-size:.75rem;line-height:1.125rem;color:var(--zif-soft)}.zif-seg label{position:relative;display:inline-flex;margin-inline-start:-1.5px}.zif-seg label:first-of-type{margin-inline-start:0}.zif-seg input{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:pointer}.zif-seg label>span{display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:0 14px;border:1.5px solid var(--zif-graphite);font-family:var(--zif-he);font-weight:800;font-size:.9375rem;line-height:1.5rem}.zif-seg label>span:before{content:"";width:10px;height:10px;border:2px solid currentColor}.zif-seg input:checked+span{background:var(--zif-graphite);color:var(--zif-white)}.zif-seg input:checked+span:before{background:var(--zif-orange);border-color:var(--zif-orange)}.zif-seg input:focus-visible+span{position:relative;z-index:1;outline:3px solid var(--zif-graphite);outline-offset:3px}.zif-seg[hidden]{display:none}.zif-reset{min-height:44px;padding:0 8px;border:0;background:none;color:inherit;font-family:var(--zif-he);font-weight:800;font-size:.9375rem;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px;cursor:pointer}.zif-specimen__stage{display:grid;gap:48px;padding:clamp(28px,5vw,72px) clamp(20px,5vw,72px)}.zif-specimen__set{display:grid;gap:24px;text-align:start}.zif-specimen__set[hidden]{display:none}.zif-sample{padding-inline-start:18px;border-inline-start:4px solid transparent;overflow-wrap:anywhere}.zif-sample.is-active{border-inline-start-color:var(--zif-orange)}.zif-sample--he-head{font-family:"ZIF Heebo",var(--font-primary);font-weight:800;font-size:var(--zif-size-hero);line-height:calc(1em + 6px)}.zif-sample--he-body{max-width:34em;font-family:"ZIF Heebo",var(--font-primary);font-weight:400;font-size:var(--zif-size-body);line-height:calc(1em + 10px)}.zif-sample--en-head{font-family:var(--zif-en-display);font-weight:700;font-size:var(--zif-size-hero);line-height:calc(1em + 6px);text-transform:uppercase}.zif-sample--en-body{max-width:34em;font-family:var(--zif-en);font-weight:400;font-size:var(--zif-size-body);line-height:calc(1em + 10px)}.zif-sample--en-ui span{display:inline-flex;align-items:center;min-height:48px;padding:0 24px;background:var(--zif-orange);color:var(--zif-graphite);font-family:var(--zif-en);font-weight:600;font-size:1rem;line-height:1.5rem}.zif-readout{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid var(--zif-rule)}.zif-readout>div{display:grid;gap:2px;padding:14px 20px;border-bottom:1px solid var(--zif-rule)}.zif-readout dt{font-size:.75rem;line-height:1.125rem;color:var(--zif-soft)}.zif-readout dd{font-family:var(--zif-en);font-weight:600;font-size:1.125rem;line-height:1.625rem;text-align:right}.zif-specimen__fallback{padding:12px 20px;font-size:.875rem;line-height:1.3125rem}.zif-scale{margin-top:var(--zif-gap)}.zif-scale table{width:100%;border-collapse:collapse}.zif-scale caption{padding-bottom:14px;text-align:right}.zif-scale caption>span{display:block}.zif-scale__unit{font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-scale :is(th,td){padding:13px 0;border-bottom:1px solid var(--zif-rule);text-align:right;font-weight:400}.zif-scale thead th{border-top:1px solid var(--zif-rule);font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-scale tbody th{font-family:var(--zif-he);font-weight:800}.zif-scale td{font-family:var(--zif-en);font-weight:600}@media(min-width:700px){.zif-readout{grid-template-columns:repeat(4,minmax(0,1fr))}.zif-readout>div{border-bottom:0;border-inline-end:1px solid var(--zif-rule)}}@media(min-width:1024px){.zif-roles__item{grid-template-columns:96px minmax(0,3fr) minmax(0,3fr) minmax(0,4fr);grid-template-areas:"glyph font name use";column-gap:32px}.zif-sample--he-head,.zif-sample--en-head{line-height:calc(1em + 8px)}.zif-sample--he-body,.zif-sample--en-body{line-height:calc(1em + 11px)}.zif-scale{width:min(100%,880px)}}.zif-steps{display:grid;gap:32px;counter-reset:zif-step}.zif-steps li{display:grid;gap:6px;align-content:start;counter-increment:zif-step}.zif-steps li>svg,.zif-steps__cut{width:100%;aspect-ratio:200 / 140;margin-bottom:10px;background:var(--zif-paper)}.zif-steps__cut{display:grid;place-items:center;overflow:hidden}.zif-steps__cut-inner{position:relative;height:72%;aspect-ratio:755 / 562}.zif-steps__cut-inner svg{position:absolute;inset:0;width:100%;height:100%}.zif-steps__cut-inner img{position:absolute;top:0;left:11.9205%;width:76.1589%;height:100%}.zif-steps h3{font-family:var(--zif-he);font-weight:800;font-size:var(--zif-size-sub);line-height:calc(1em + 8px)}.zif-steps h3:before{content:counter(zif-step,decimal-leading-zero) " / ";font-family:var(--zif-en);font-weight:600;font-size:.8125rem;color:var(--zif-soft)}.zif-field{--zif-rule: var(--zif-rule-dark);--zif-soft: var(--zif-mist);--zif-focus: var(--zif-orange);margin-top:var(--zif-gap);background:var(--zif-graphite);color:var(--zif-white)}.zif-field__controls{display:flex;flex-wrap:wrap;align-items:center;gap:8px 20px}.zif-field__status{font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-field .zif-toggle:hover{background:var(--zif-white);color:var(--zif-graphite)}.zif-field__svg{width:100%;height:clamp(260px,42vw,560px);touch-action:pan-y}.zif-field__hint{padding:12px 16px;border-top:1px solid var(--zif-rule);font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}@media(min-width:768px){.zif-steps{grid-template-columns:repeat(3,minmax(0,1fr))}}.zif-spots{display:grid;gap:32px}.zif-spots__view--full{display:none}.zif-spots__frame{position:relative;background:#d9d9d4}.zif-spots__frame img{width:100%;height:100%;object-fit:cover}.zif-spots figcaption{padding-top:10px}.zif-spot{position:absolute;top:var(--zif-y);left:var(--zif-x);width:0;height:0}.zif-spot:before{content:"";position:absolute;top:-5px;left:-5px;width:10px;height:10px;border-radius:50%;background:var(--zif-orange);box-shadow:0 0 0 2px var(--zif-white)}.zif-spot__line{position:absolute;top:-1px;left:0;width:var(--zif-len);height:2px;background:var(--zif-white);transform:rotate(var(--zif-turn));transform-origin:0 50%}.zif-spot__pin{position:absolute;top:var(--zif-dy);left:var(--zif-dx);width:0;height:0}.zif-spot__button{position:absolute;top:-22px;left:-22px;display:grid;place-items:center;width:44px;height:44px;padding:0;border:0;border-radius:50%;background:none;cursor:pointer}.zif-spot__button>span:first-child{display:grid;place-items:center;width:32px;height:32px;border-radius:50%;background:var(--zif-white);box-shadow:0 0 0 3px var(--zif-orange),0 0 0 5px var(--zif-graphite);color:var(--zif-graphite);font-family:var(--zif-en);font-weight:600;font-size:.9375rem;line-height:1;transition:transform .25s var(--zif-ease)}.zif-spot__button:hover>span:first-child{transform:scale(1.12)}.zif-spot__button[aria-expanded=true]>span:first-child{background:var(--zif-orange);box-shadow:0 0 0 3px var(--zif-white),0 0 0 5px var(--zif-graphite)}.zif-spot__button:focus-visible{outline-color:var(--zif-white);outline-offset:5px}.zif-spot__note{position:absolute;top:28px;z-index:4;display:grid;gap:2px;width:max-content;max-width:min(240px,50vw);padding:12px 14px;background:var(--zif-white);box-shadow:0 0 0 2px var(--zif-graphite);color:var(--zif-graphite);font-size:.875rem;line-height:1.3125rem}.zif-spot__note[hidden]{display:none}.zif-spot__note strong{font-family:var(--zif-he);font-weight:800;font-size:1rem;line-height:1.5rem}.zif-spot--note-right .zif-spot__note{left:-22px}.zif-spot--note-left .zif-spot__note{right:-22px}.zif-choices{display:grid;gap:14px;margin-top:48px}.zif-choices ol{display:grid}.zif-choices li{display:grid;grid-template-columns:32px minmax(0,1fr);grid-template-areas:"num title" "num body";gap:2px 14px;padding-block:16px;border-top:1px solid var(--zif-rule)}.zif-choices__num{grid-area:num;display:grid;place-items:center;width:32px;height:32px;border-radius:50%;background:var(--zif-white);color:var(--zif-graphite);font-family:var(--zif-en);font-weight:600;font-size:.9375rem;line-height:1}.zif-choices strong{grid-area:title;font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.625rem}.zif-choices li>span:last-child{grid-area:body;color:var(--zif-soft)}@media(min-width:768px){.zif-spots__view--full{display:block}.zif-spots__view--box,.zif-spots__view--lid{display:none}.zif-choices ol{grid-template-columns:repeat(3,minmax(0,1fr));column-gap:32px}}@media(min-width:1200px){.zif-spots{width:min(100%,1320px);margin-inline:auto}}.zif-guide__grid{display:grid;gap:48px}.zif-guide__copy{display:grid;gap:28px;align-content:start}.zif-guide__copy .zif-note{margin-top:0}.zif-spec{display:grid;gap:12px}.zif-spec dl{border-top:1px solid var(--zif-rule)}.zif-spec dl>div{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding-block:12px;border-bottom:1px solid var(--zif-rule)}.zif-spec dt{color:var(--zif-soft)}.zif-spec dd{font-family:var(--zif-he);font-weight:800;text-align:left}@media(min-width:1024px){.zif-guide__grid{grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:64px;align-items:center}.zif-guide__shot{margin-inline-end:calc((100vw - min(100vw - (var(--zif-gutter) * 2),1568px))/-2)}}.zif-messages{display:grid;gap:40px;margin-bottom:var(--zif-gap)}.zif-message{display:grid;gap:10px;align-content:start;padding-top:16px;border-top:3px solid var(--zif-graphite)}.zif-message__he{font-family:var(--zif-he);font-weight:800;font-size:clamp(2rem,1.35rem + 2.67vw,3.75rem);line-height:1.1}.zif-message__en{font-family:var(--zif-en-display);font-weight:700;font-size:clamp(1.625rem,1.3rem + 1.33vw,2.5rem);line-height:1.1;text-align:right;text-transform:uppercase;color:var(--zif-orange)}.zif-voice{display:grid;gap:10px;align-content:start;padding-top:16px;border-top:1px solid var(--zif-rule)}.zif-voice li{padding-block:10px;border-bottom:1px solid var(--zif-rule);font-family:var(--zif-he);font-weight:800}.zif-campaign__lead{margin-bottom:var(--zif-gap)}.zif-campaign__lead figcaption{padding-inline:var(--zif-gutter)}.zif-campaign__lead img,.zif-digital__shot img{width:100%}.zif-filter{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:32px}.zif-filter__status{flex:1 0 100%;font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-gallery{display:grid;gap:40px}.zif-gallery__item[hidden]{display:none}.zif-gallery__item--news{width:min(100%,420px);margin-inline:auto}.zif-news{container-type:inline-size;overflow:hidden;border:1px solid var(--zif-rule-light);background:var(--zif-paper);color:var(--zif-graphite);font-family:var(--zif-he);text-align:right}.zif-news__head{display:grid;place-items:center;padding:20px;padding:5cqw;background:var(--zif-graphite)}.zif-news__head img{width:28%}.zif-news__hero{position:relative}.zif-news__hero img{width:100%;aspect-ratio:600 / 640;object-fit:cover;object-position:50% 14%;filter:grayscale(1) contrast(1.08)}.zif-news__hero svg{position:absolute;inset:0;width:100%;height:100%}.zif-news__title{padding:8px 28px 32px;padding:1cqw 7cqw 8cqw;background:var(--zif-graphite);color:var(--zif-white);font-weight:800;font-size:36px;font-size:10.4cqw;line-height:1.1}.zif-news__title .zif-line:nth-child(2){color:var(--zif-orange)}.zif-news__body{display:grid;gap:22px;gap:6cqw;justify-items:start;padding:30px 28px;padding:8cqw 7cqw}.zif-news__text{font-size:17px;font-size:4.5cqw;line-height:1.5}.zif-news__cta{padding:15px 26px;padding:4cqw 7cqw;background:var(--zif-orange);font-weight:800;font-size:16px;font-size:4.3cqw;line-height:1}.zif-news__product{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:center;background:var(--zif-white)}.zif-news__product img{width:100%;aspect-ratio:1;object-fit:cover}.zif-news__product>span{padding:22px;padding:6cqw;font-weight:800;font-size:22px;font-size:6cqw;line-height:1.15}.zif-news__foot{padding:24px;padding:6.5cqw 7cqw;background:var(--zif-graphite);color:var(--zif-white);font-family:var(--zif-en-display);font-weight:700;font-size:24px;font-size:6.6cqw;line-height:1;text-align:center;text-transform:uppercase}@media(min-width:768px){.zif-filter__status{flex:0 1 auto;margin-inline-start:auto}}@media(min-width:1024px){.zif-messages{grid-template-columns:repeat(12,minmax(0,1fr));gap:32px}.zif-message,.zif-voice{grid-column:span 4}.zif-gallery{grid-template-columns:repeat(12,minmax(0,1fr));gap:96px 32px;align-items:start}.zif-gallery__item--catalog{grid-column:1 / span 7}.zif-gallery__item--presentation{grid-column:8 / span 5;margin-top:128px}.zif-gallery__item--retail{grid-column:1 / -1;margin-inline:calc(var(--zif-gutter) * -1)}.zif-gallery__item--retail figcaption{padding-inline:var(--zif-gutter)}.zif-gallery__item--outdoor{grid-column:1 / span 8;align-self:end}.zif-gallery__item--news{grid-column:10 / span 3;width:100%}.zif-gallery__item--social{grid-column:2 / span 10}.zif-gallery.is-filtered .zif-gallery__item{grid-column:2 / span 10;margin:0}.zif-gallery.is-filtered .zif-gallery__item--news{grid-column:5 / span 4}.zif-gallery.is-filtered .zif-gallery__item figcaption{padding-inline:0}}.zif-digital__top .zif-tag{margin-bottom:14px}.zif-digital__shot{width:min(100%,1672px);margin-inline:auto}.zif-digital__shot figcaption{padding-inline:var(--zif-gutter)}.zif-reel{display:grid;gap:40px;align-items:center;margin-top:var(--zif-gap)}@media(min-width:900px){.zif-reel{grid-template-columns:minmax(0,34rem) auto;justify-content:center;gap:clamp(48px,6vw,112px)}}.zif-reel__copy .zif-tag{margin-bottom:14px}.zif-reel__title{margin:0 0 16px;font-family:var(--zif-he);font-weight:800;font-size:clamp(1.625rem,1.3rem + 1.3vw,2.375rem);line-height:calc(1em + 8px);text-wrap:balance}.zif-reel__specs{display:flex;flex-wrap:wrap;gap:10px 24px;margin:24px 0 0;padding:0;list-style:none;font-family:var(--zif-label);font-weight:600;font-size:.875rem;line-height:1.3125rem;color:var(--zif-soft)}.zif-reel__specs li{display:flex;align-items:center;gap:10px}.zif-reel__specs li:before{content:"";flex:none;width:14px;height:3px;background:var(--zif-orange);transform:rotate(-26.6deg)}.zif-reel__figure{position:relative;isolation:isolate;justify-self:center;width:min(100%,360px,50vh);margin:0}@media(min-width:900px){.zif-reel__figure{width:clamp(300px,28vw,400px)}}.zif-reel__phone{position:relative;padding:10px;border-radius:44px;background:linear-gradient(160deg,#3a3b3f,#151618 62%);box-shadow:0 30px 70px #00000073,inset 0 0 0 1px #f5f5f224}@media(min-width:900px){.zif-reel__phone:after{content:"";position:absolute;inset-inline-start:-22%;bottom:24%;z-index:-1;width:144%;height:14px;background:var(--zif-orange);transform:rotate(-26.6deg)}}.zif-reel__screen{position:relative;aspect-ratio:9 / 16;overflow:hidden;border-radius:34px;background:#000;isolation:isolate}.zif-reel__poster,.zif-reel__video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.zif-reel__poster{z-index:1;transition:opacity .4s var(--zif-ease)}.zif-reel.is-playing .zif-reel__poster{opacity:0}.zif-reel__controls{position:absolute;z-index:2;inset-inline-end:12px;bottom:12px;display:flex;gap:8px}.zif-reel__button{display:grid;place-items:center;width:44px;height:44px;padding:0;border:0;border-radius:50%;background:#111214bd;color:var(--zif-white);cursor:pointer}.zif-reel__button:focus-visible{outline:3px solid var(--zif-orange);outline-offset:2px}.zif-reel__icon{width:20px;height:20px}.zif-reel__button[data-state=paused] .zif-reel__icon--pause,.zif-reel__button[data-state=playing] .zif-reel__icon--play,.zif-reel__button[data-sound=off] .zif-reel__icon--sound,.zif-reel__button[data-sound=on] .zif-reel__icon--muted{display:none}.zif-reel__figure figcaption{padding-top:14px;text-align:center}@media(forced-colors:active){.zif-reel__phone:after{display:none}.zif-reel__button{border:1px solid ButtonText}}.zif-scope__list{display:grid;gap:14px}.zif-scope__list ol{display:grid;border-top:1px solid var(--zif-rule)}.zif-scope__list a{display:grid;grid-template-columns:32px minmax(0,1fr) 20px;gap:12px;align-items:center;min-height:64px;padding-block:12px;border-bottom:1px solid var(--zif-rule);font-family:var(--zif-he);font-weight:800;font-size:1.125rem;line-height:1.5rem;text-decoration:none}.zif-scope__num{font-family:var(--zif-en);font-weight:600;font-size:.8125rem;color:var(--zif-soft);text-align:right}.zif-scope__list a:hover .zif-arrow{transform:translate(-5px)}.zif-scope__list a:hover span:nth-child(2){text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:5px;text-decoration-color:var(--zif-orange)}@media(min-width:700px){.zif-scope__list ol{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:32px}}@media(min-width:1100px){.zif-scope__list ol{grid-template-columns:repeat(3,minmax(0,1fr))}}.zif-end{overflow:hidden}.zif-end:before{content:"";position:absolute;top:0;right:0;width:min(64%,720px);height:calc(var(--zif-space) - 20px);background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='48' height='72'%3E%3Cpath d='M8 34 21 7M32 70 45 43' stroke='%23202124' 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